Plantlab
Growing the future together
Brand Strategy
Brand Identity
Website Design
Communication concepting
The only way is up
Plantlab is leading the way in vertical farming since 2010, using 95% less water and no pesticides. As the company evolved beyond its startup phase, the challenge became defining and communicating what truly sets Plantlab apart in a crowded market.
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Driving Growth
Plantlab had 48 unique selling points but needed to unify them into one clear, compelling story. The goal: a recognizable and consistent message that captures Plantlab’s essence and drives growth.
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Seeding Succes
Through a comprehensive Brand and Marketing Strategy, we crafted a strong purpose statement, clear brand manifesto, and strategic marketing plan. This included a purpose-driven rebranding, a new website, and a cross-media campaign. Collaborative workshops led to the unifying tagline "Growing the future together", positioning Plantlab for lasting success.
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Smaac maker
With a unique purpose and positioning strategy as a starting point, we gave Plantlab a complete branding makeover – from stationery and presentation materials to signage. The new visual identity is central to the brand and captures the essence of Plantlab. We transformed the old logo, a stylised greenhouse, into a design with a double meaning. The logo is still recognisable as a greenhouse, but a closer look reveals a plant (two white leaves) growing under LED lighting (the pink area at the top). Additionally, we replaced the capital letters in the logotype with lowercase letters to make the word "lab" less prominent – because who really enjoys eating from a lab?
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“The process was pleasant, pragmatic, swift and robust”
Eelco Ockers
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CEO
Plantlab
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In the midst 2022 we connected with Smaac because we wanted to more clearly define our purpose and positioning. We've held extensive pitches with other parties but after one session with Smaac, the choice became very simple. The process towards our purpose and positioning was pleasant, pragmatic, swift and robust. This team consists of real professionals who stand for what they believe is the best direction for us. We are very happy with the results and decided to continue our collaboration with Smaac for the execution of our communication concepts, corporate branding and a fresh website. All-in-all, a very successful collaboration we are ecstatic about.
Eelco Ockers
CEO
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Plantlab
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