At Christmas, your best present is to be present.

Rituals' founder Raymond Cloosterman started the company with a greater goal than just selling products. He was on a purposeful mission, driven by his belief that we can transform our daily routines into more meaningful moments if we slow down and simply pay just a bit more attention to the small things.

Smaac's strategy & branding department collaborated with our product design department to support Rituals' #shareyourlight campaign. From product design and production, to packaging design and visuals, we were fully invested in helping their social movement become a success.

The goal was to encourage people to put their phones down over Christmas. The jewel of the campaign was the phone candle, a gift that helps you focus your undivided attention on your loved ones.